Home > jesgrew > The Holy Rollin’ of BAPTAZIA: culture jamming at its finest…

The Holy Rollin’ of BAPTAZIA: culture jamming at its finest…

In the beginning was the DRUM,

and when it spoke it said:

SRSLY folks…I have been sleeping on this for awhile, watching it blossom and grow. Been tracking its slithering patterns as it makes its way virally across the interwebs. Been reading all the comments people are writing about this particular phenomenon…everything from the religious right to the club kids. However, today it kinda came back around full circle and found its way back to me via a myspace blog update from Flying Lotus. The title of FlyLo’s post was simple enough, it just said one word, “Church”. That is when it kinda hit me hard and I came to the realization of what I was witnessing in the guise of the movement that is media in the Obama era. Yeah, I know it sounds confusing to some of y’all. You got that dazed look on your face considering just what I mean when I say media IS a movement…not only that but oddly enough it is a movement that exists below the level at the grassroots…something akin to source material when dealing with sampling. After you get over the smug recoil of the cleverness tag embedded in this media, you can start to get a feel for its actual texture. It is a very complex texture to be sure. Not yet convinced? 

Have another bite then…this time chew a little bit longer…

*feel free to hit the replay button before reading further.

Of course, Ishmael Reed had this to say in ‘Mumbo Jumbo’:

“The Jes Grew epidemic was unlike physical plagues. Actually Jes Grew was an anti-plague. Some plagues caused the body to waste away; Jes Grew enlivened the host. Other plagues were accompanied by bad air (malaria). Jes Grew victims said that the air was as clear as they had ever seen it and that there was the aroma of roses and perfumes which had never before enticed their nostrils. Some plagues arise from decomposing animals, but Jes Grew is electric as life and is characterized by ebullience and ecstasy. Terrible plagues were due to the wrath of God; but Jes Grew is the delight of the gods.”

Hmm, a cultural impulse or imperative? 

Duke Ellington writes in his libretto to “The Drum is a Woman:”

Rhythm came from Africa to America.
Do you know what it does to you?
Exactly what it’s supposed to do.

Methinks the Duke was onto something…have another look…

So the questions hangs, ever lingering in the air, as MC GQ put it, “who wants IT, who WANTS it?!?”. I can almost imagine the chorus of nodding “yes-we-can-ers” chanting “WE DO, WE DO!”. Cut to Obama’s graceful and sincere smile and fade to black…

make no mistake, this ain’t no coincidence, this is emergence. (now puzzled faces muse, “Do we?”)

Perhaps this media movement has a leg up on us and we lost the quick draw? So now what?

The byproducts of BAPTAZIA are destined and bound for commercial upkeep and brand name pre-cognition for sure. I have to before I forget give a MASSIVE shoutout to the entity or crew known as Airloaf (the creators of the meme). In the most recent creations, Airloaf has made sure to impart the virus back unto itself with some clever insertions of composited graffix, the runtime equivalent of digital graffiti. This will have to suffice for now lest they figure out a way to encode beats with IR data or some such…

Have one final taste and remember the word FlyLo used: Church

oh well guess “it jes grew!”…

 

btw, read this in case you haven’t

stay tuned…

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